Privacy Policy for Baby Cry Insights by Ubenwa

Last updated: 2023-05-19


UBENWA INTELLIGENCE SOLUTIONS INC. (“Ubenwa,” "we," "us," or "our") is committed to protecting the privacy of our users ("you" or "your") while using our Baby Cry Insights mobile application ("App" or “the App”). This Privacy Policy explains the types of information we collect, how we use and share that information, and your rights and choices regarding your information.

By using the App, you agree to the terms of this Privacy Policy and to participate in our research study. If you do not agree to this Privacy Policy, please do not use the App. We may update this Privacy Policy from time to time, and your continued use of the App constitutes your acceptance of those changes.

  • Information We Collect

We collect the following types of information from our users:

  1. Limited personal information: When you set up Baby Cry Insights, you could be asked several questions including but not limited to your email and the child's name and date of birth. This information is used to enhance our Services and your experience.
  2. Audio Recordings: When you use the App to record your baby's cry, we collect and store the audio recording so that our algorithms can analyze it and provide you with insights.
  3. Device and Usage Information: We collect information about your device, such as device type, operating system, and unique device identifiers. We also collect information about your usage of the App, such as the date and time you access the App and the features you use.
  4. Other Information: If you contact us for support or provide feedback, we may collect and store the information you provide, such as your name, email address, and the content of your message.
  • Usage Analytics and Cookies

We may use various analytics tools, such as cookies and similar technologies, to collect and store information about your use of the App. Cookies are small text files placed on your device that help us understand how users interact with the App, enhance your user experience, and tailor our services to your preferences.

You may have the option to set your device to refuse cookies or to notify you when a cookie is being sent. However, some features of the App may not function properly if you choose to disable cookies. By using the App, you consent to our use of analytics tools and cookies in accordance with this Privacy Policy.

  • How We Use Your Information

We use the information we collect for the following purposes:

  1. To provide and improve our Services:We use the audio recordings and device and usage information to analyze your baby's cry and provide you with insights about the cry. We also use this information to improve the App's features, functionality, and overall user experience.

  2. To train our AI models:We use the audio recordings and user input such as your voluntary feedback to further train and develop our artificial intelligence models, which helps us enhance the accuracy and effectiveness of the insights provided by the App. This does not include any personally identifiable information.

  3. To communicate with you: We may use the contact information you provide to respond to your inquiries, provide support, or send you important updates about the App.

  4. To maintain the App's security and integrity: We may use device and usage information to detect and prevent unauthorized access, fraud, or other malicious activities.

  5. For legal and compliance purposes: We may use your information to comply with applicable laws, regulations, and legal obligations, or to protect our rights and interests.
  • Sharing Your Information

We do not sell or share your information with third parties for their marketing purposes. We may share your information in the following circumstances:

  1. With service providers: We may share your information with third-party service providers who perform services on our behalf, such as data storage, analysis, and processing.

  2. For legal and compliance purposes: We may disclose your information if required by law, regulation, or legal process, or if we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

  3. In connection with a business transfer: If we are involved in a merger, acquisition, reorganization, or sale of all or a portion of our assets, your information may be transferred as part of that transaction, subject to applicable laws and regulations.

  4. With your consent: We may share your information with third parties if we have obtained your express consent to do so.
  • Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When we no longer need your information for these purposes, we will securely delete or anonymize it.

  • Security Measures

We take appropriate technical and organizational measures to protect your information against unauthorized access, disclosure, alteration, or destruction. However, please be aware that no method of data transmission or storage is completely secure, and we cannot guarantee the absolute security of your information.

  • Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your information, including the right to access, correct, delete, or restrict the processing of your information. To exercise these rights, please contact us using the contact information provided in the "Contact Us" section below.

  • Children's Privacy

The App is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information from our records.

  • International Data Transfers

Your information may be transferred to, stored, and processed in countries other than the country in which you reside. By using the App, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection laws than those in your country.

  • Third-Party Links

The App may contain links to third-party websites, products, or services. We are not responsible for the privacy practices or content of these third parties, and this Privacy Policy does not apply to any information you provide to them. We encourage you to review the privacy policies of any third-party websites, products, or services you interact with.

  • Disclaimer

The insights provided by the App are based on the analysis of acoustic biomarkers in your baby's cry, a patent-pending technology from Ubenwa. These insights are not intended to be, nor should they be construed as, medical information or advice. We make no representations or warranties, express or implied, regarding the accuracy, reliability, or completeness of the insights provided by the Cry Insights App. The App is not a substitute for professional medical advice, diagnosis or treatment. You should always consult with a qualified healthcare professional if you have concerns about your baby's health or well-being.

The App has not been cleared or approved by the U.S. Food and Drug Administration (FDA) or Health Canada. As this is not a diagnostic or screening test, it has been determined that such clearance or approval is not necessary.

  • Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, applicable laws, or regulations. We will notify you of any material changes to this Privacy Policy by posting the updated policy on the App, along with the effective date of the changes. Your continued use of the App after the effective date of any changes constitutes your acceptance of the revised Privacy Policy.

  • Contact Us

If you have any questions, concerns, or comments about this Privacy Policy or our privacy practices, please contact us at:



6666 St Urbain St #200,

Montreal, QC H2S 3H1 

By using the App, you acknowledge that you have read and understood this Privacy Policy, and you agree to be bound by its terms. If you do not agree to the terms of this Privacy Policy, please do not use the App.

  • Governing Law

This Privacy Policy and any disputes arising out of or in connection with it shall be governed by and construed in accordance with the laws of [Your Jurisdiction], without regard to its conflict of law principles. You agree to submit to the exclusive jurisdiction of the courts located in [Your Jurisdiction] to resolve any legal matters arising from this Privacy Policy.

  • Severability

If any provision of this Privacy Policy is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such invalidity, illegality, or unenforceability shall not affect the validity, legality, or enforceability of the remaining provisions, which shall remain in full force and effect.

  • No Waiver

Our failure to exercise or enforce any right or provision of this Privacy Policy shall not constitute a waiver of such right or provision. Any waiver of any provision of this Privacy Policy must be in writing and signed by an authorized representative of Ubenwa.

  • Language

This Privacy Policy may be translated into languages other than English. In the event of any discrepancy between the English version and any translated version, the English version shall prevail.

  • Assignment

We may assign our rights and obligations under this Privacy Policy without your consent to any party, including in connection with a merger, acquisition, reorganization, or sale of all or a portion of our assets. You may not assign your rights and obligations under this Privacy Policy without our prior written consent.

  • Entire Agreement

This Privacy Policy, together with any other legal notices or terms and conditions applicable to the App, constitutes the entire agreement between you and us with respect to your use of the App and supersedes any prior or contemporaneous agreements, understandings, or representations, whether written or oral, relating to the subject matter hereof.

  • Questions and Feedback

We welcome your questions, comments, and feedback about this Privacy Policy and our privacy practices. Please do not hesitate to contact us using the contact information provided in the "Contact Us" section above.

Thank you for using Baby Cry Insights by Ubenwa. We value your trust and are committed to safeguarding your privacy while providing you with the best possible user experience.